Services — Design for Progress 2025

Our mission is to develop new techniques and principles in brand strategy specifically for social good. We offer these innovations through a suite of services that are accessible and actionable for a wide variety of organizations.

Brand Strategy

We conduct deep research and analysis to understand your organization’s core, how its brand is perceived, and how it should change those perceptions to motivate the right audiences. Deliverables generally include a rich, actionable findings and recommendations report, brand DNA, key messaging, and brand implementation planning.

Capacity Building

We offer workshops and trainings that build internal brand strategy and implementation capacity. By sharing our skills, tools and knowledge, we leave leadership and staff better equipped to leverage their organization’s brand for program impact.

Branding and Design

We have decades of experience providing branding and design to mission-driven organizations. While our practice is becoming more focused on brand strategy and capacity building, we still love an exciting visual project. Whether that’s an identity, a website, or a really inspiring PDF, we help bring life and attention to your work.

Owner’s Representation

Our unique combination of strategy and design expertise lets us offer “owner’s representation” to ensure the successful implementation of strategy and priorities. Starting as early as the RFP process, we serve as a critical bridge between client stakeholders and creative contractors on projects ranging from identity design to websites.